Ben Gower
Ben's latest writings
Email Branding
In pre-Internet days, official company letterhead was used for all communications, external and internal. Whether it was a quick handwritten memo or an invoice or official correspondence, it was typed on branded bond paper, likely placed in a branded envelope, and often included a business card with the company's logo on it. Projecting brand integrity and impression was a no-brainer and written communications on non-branded stock was... (posted by Ben 3 years 289 days ago.)
In pre-Internet days, official company letterhead was used for all communications, external and internal. Whether it was a quick handwritten memo or an invoice or official correspondence, it was typed on branded bond paper, likely placed in a branded envelope, and often included a business card with the company's logo on it. Projecting brand integrity and impression was a no-brainer and written communications on non-branded stock was... (posted by Ben 3 years 289 days ago.)
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